George took the kids to pick up a meal at the new BBQ place just outside our local grocery store this evening. In the fifteen minutes my family was gone, I took a headlong dive into the notes I’ve collected recently on writer’s websites, blogs, social networking, marketing, and pitching.
My little family wasn’t gone five minutes before my eyes were blurry from all the information.
I thought I’d share some of the various tips I’ve gathered and see what y’all think:
1. Who you know does matter. The more you do for them, they more they’ll do for you.
2. Be able to describe your book in 200 words. Why? Few people you work with, besides your editor, will actually read your book.
3. If you are interviewed for media, have your own questions and answers prepared in advance. The interviewer will probably not have read your book.
4. Don’t worry about social networking. If you do have a blog, you need to “blog” three days a week. Better is five days a week.
5. Make sure you know what’s going on in your own hometown when it comes to marketing your work. New Yorkers don’t know what’s going on beyond the Hudson River. (Not my quote, by the way!)
6. A 30-second verbal pitch about your book is critical.
7. Read Publisher’s Weekly on a weekly basis to find out information regarding deals, agents, editors, and people in the know.
8. The cover letter is all-important.
9. Some reviewers will not review a trade paperback.
10. The quality of your proposal, your cover letter, and your synopsis mean everything.
11. Research the person to whom you are sending these things. Polish all three things.
12. Stop the publicity for your work six months before publication. Whoever interviews you before your book/writing is published won’t you interview you again shortly after your work is published.
13. Word of mouth is the greatest marketing tool of all.
14. Independent booksellers will sell the majority of copies of your book. Check out www.indiebound.org.
15. Be able to describe your book in a one-sentence tag line not exceeding 20 words.
The above is just a fraction of the info I’ve gathered on pitching or marketing your writing or book. I could keep typing, but George is sending me a look requesting help with two little blondies who need to go to bed.
Let me know what you think!